Privacy Policy

Effective Date: January 1, 2025
Last Updated: October 3, 2026

1. Introduction

Welcome to SmileTaxiService.com (“we,” “our,” or “us”). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard the personal data you provide when using our website and booking our taxi services.

2. Information We Collect

We collect and process the following types of personal data:

• Contact Information: Name, email address, phone number
• Travel Information: Pickup and drop-off locations, flight details, date/time of service, number of passengers
• Additional Booking Details: Vehicle preferences, special instructions, optional messages
• Visit Statistics: When you visit this website or a partner website operated by Smile Taxi Service, we record your IP address and approximate location, the pages you view and for how long, how you arrived, and your browser type and language, to understand how our websites are used and to improve them. These records are kept for up to 400 days.
• AI Chat: If you use the chat assistant on this website, your messages and the booking details you give are processed by Anthropic (the provider of the Claude AI model) to write the answers, and places you mention may be looked up on Google Maps. The conversation is stored with your IP address so our team can review it and help you, and it is deleted 180 days after your last message.
• Booking Agreement: When you book, we record that you accepted our Terms of Service and the cancellation and change policy (date and time, and the policy version), so that both sides have the same record.
• Smile Taxi App Account: If you use the Smile Taxi app, you sign in with a one-time code sent to your email address (by Amazon SES) or by text message to your mobile number (by Twilio). We keep your name, email address and/or mobile number, your language, and the phones you are signed in on with a notification token, so that we can tell you about your bookings. The AI chat assistant described above is also in the app, where it uses your name and your email address or mobile number to fill in your bookings.
• Booking Chat: Each booking in the app has a chat with our office and, once assigned, your driver. Messages are translated by Anthropic (Claude) into each reader’s language. Messages and photos are checked automatically before the other side sees them: phone numbers, messaging IDs, email addresses and links are hidden, and a photo showing contact details is seen only by our office. Our office can see the original messages. A chat closes when the trip ends and is deleted 180 days later.
• Chat with Our Team: In the app you can also write to our office at any time. If you have agreed to the AI help in the app, your messages are translated by Anthropic (Claude) into Thai or English for our team, and our replies into the app’s language; both sides can still see the original words. Without that agreement your messages reach our team as written.
• Location Near Pickup: From 30 minutes before your pickup until the end of the trip, while the Smile Taxi app is open and if you allow it, the app sends your location so that your driver can find you. Only your latest position is kept, and it is deleted when the trip ends; the app never uses your location in the background. In the same period you see where your driver is.
• Drivers (Smile Driver app): If you drive with Smile Taxi, we collect your name, mobile number, car details and photos, work areas and calendar entries, the pickup photo of each trip (with its time and place), payment and settlement records, and your location while the Smile Driver app is open and throughout a job (also in the background during a job). We use them to offer you jobs, to follow trips and to settle payments; trip routes are kept for 30 days.

3. Purpose of Data Collection

We use your data solely for the following purposes:

• Reservation Processing: Assigning drivers, confirming bookings, handling pickup logistics
• Customer Support: Providing service updates, confirming or modifying reservations
• Legal Compliance: Fulfilling obligations related to invoicing, tax reporting, and service documentation

We do not use your data for marketing, advertising, or promotional purposes.

4. Data Sharing and Disclosure

• We do not sell or rent your personal data to third parties for marketing purposes.
• Your data may be shared with trusted service providers (e.g., drivers, hosting platforms, payment processors like PayPal) only to fulfill your booking.
• We may disclose personal information if required by law or legal obligation.
• PayPal: If you ask to pay by card, or a cancellation or change fee applies under our Terms of Service, we send a PayPal payment request to your email address. PayPal processes the payment under its own privacy policy; we never receive your card details.
• Drivers and Customers: Your driver sees your name (for the name sign), your pickup and drop-off places, your flight and your requests — never your phone number, email address or messaging ID. You see your driver’s first name, car and licence plate — never their phone number. Customers and drivers talk only through the booking chat in our apps.
• Service Providers: Anthropic (AI answers and chat translation), Google (maps, and app notifications through Firebase Cloud Messaging), Amazon Web Services (email delivery) and Twilio (sign-in codes by text message) process data on our behalf only to provide these functions.

5. Data Retention

We retain your data only as long as needed to provide services or fulfill legal obligations. After service completion, data is securely deleted unless longer retention is required by law.

You can delete your Smile Taxi app account at any time in the app (Account › Delete account): your name, email address and mobile number are removed and you are signed out on every phone. Records of past bookings are kept as long as accounting and the law require. Drivers can delete their Smile Driver account in the app in the same way.

6. Security Measures

We apply industry-standard safeguards (e.g., SSL encryption, access controls) to protect your personal information from unauthorized access or misuse.

7. Your Rights

Under regulations such as the GDPR and CCPA, you may:

• Access, correct, or delete your personal data
• Restrict or object to data processing
• Request data portability
• Withdraw consent, if applicable

To exercise your rights, contact us at .

8. International Data Transfers

If your data is transferred outside your country (e.g., to Thailand or our hosting providers), we ensure appropriate safeguards are in place in compliance with international data protection standards.

9. Third-Party Links

Our website may link to third-party sites (e.g., demo, payment pages). We are not responsible for the privacy practices of those external websites.

10. Changes to This Policy

This Privacy Policy may be updated periodically. Significant changes will be posted here, and the “Last Updated” date will be revised accordingly.

11. Contact Us

For questions about this Privacy Policy, please contact us:

Smile Taxi Service
Email:
Phone: +66-65-721-0217
Data Protection Officer: Suphansa R.